Storytelling
Moving people through persuasive communications across a wide array of media. Short and long-form video. Podcasts. Pitches, decks, presentations and speeches. Posts, blogs, articles, and papers. Crafting and delivering stories that resonate and drive action.
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Brand
Method acting for consumers. Employing a broad range of qualitative and quantitative tools to solve the puzzle of what makes the target consumer tick. Building brand strategies around insights and opportunities. Positioning brands to win. Creating products and messaging that excite and move consumers.
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innovation
Developing breakthrough ideas that grow businesses. Using competitive, financial, and time constraints as tools to shape, not impede innovation. Approaching challenges with inventive solutions that drive business results.
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STrategy & Operations
Developing a vision, operationalizing a framework to bring it to fruition and leading teams to develop, battle-test, and perfect. Hands-on, lean, data-driven approach. Bias for action. 80/20 rule - avoid noise and drama while constantly assessing, pivoting, and optimizing.
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